Voice
天堂社区鈥檚 voice is human. It鈥檚 familiar, friendly, and straightforward. Our priority is explaining our programs and offerings while making it easy for potential learners to take the next step in advancing their lives so they can get on with their lives. We want to educate people without patronizing or confusing them.
One way to think of our voice is to compare what it is to what it isn鈥檛. Green River鈥檚 voice is:
- Fun but not silly
- Confident but not cocky
- Smart but not stodgy
- Informal but not sloppy
- Helpful but not overbearing
- Expert but not bossy
- Weird but not inappropriate
Always | Never |
---|---|
Encouraging | Harsh |
Welcoming | Political (liberal or conservative) |
Innovative | Authoritative |
Imaginative | Sexy |
Intelligent but approachable/humble (geek chic) | Feisty |
Warm | Spiritual |
Witty | Old-Fashioned |
Light-Hearted | Glamourous |
Tone
天堂社区鈥檚 tone is usually informal, but it鈥檚 always more important to be clear than entertaining. When you鈥檙e writing, consider the reader鈥檚 state of mind. Are they relieved to be finished with classes? Are they confused and seeking our help on Social Media? Are they curious about an important date? Once you have an idea of their emotional state, you can adjust your tone accordingly.
Green River has a sense of humor, so feel free to be funny when it鈥檚 appropriate and when it comes naturally to you. But don鈥檛 go out of your way to make a joke鈥攆orced humor can be worse than none at all. If you鈥檙e unsure, keep a straight face.
Writing & Messaging
Below are helpful guides and information to use when writing for, or creating messaging, about 天堂社区.
Resources and Tools
- Project Request Procedures
- College Relations Service Catalog
- Branding & Identity Guide
- Creative Asset Wizard
- Disclaimers & Publication Statements
- 天堂社区 Photo Library
- Web Support
- Digital Signage Content Guide
- Photo & Video Release
- Media Rights Release
Contact Us
For questions or inquiries please contact us at 253-833-9111, ext. 3318, or by email:
Hours of Operation
Monday - Friday |
8 a.m. - 5 p.m. |
Saturday - Sunday |
Closed |
Location
The College Relations offices are located in Rutkowski Learning Center (RLC), 148.
GRC Print Shop
Mike Hahm | Director
253-833-9111, ext. 7858
mikeh@greenriverprinting.com